Mirror

Vaha

This company develops interactive mirrors providing digital fitness classes and personal coaching for domestic users.

Hydrow

This company manufactures indoor rowing machines equipped with screens that stream live and on-demand fitness classes for home users.

Tonal

This company manufactures wall-mounted digital strength training systems with electromagnetic resistance and integrated software for home fitness enthusiasts.

Portl

This company develops artificial intelligence powered smart mirrors and portable equipment providing personalised home fitness programmes and real-time posture analysis for individual consumers.

MAGIC AI

This company develops an artificial intelligence fitness mirror that provides motion tracking, form correction and personalised workouts for home consumers.

FightCamp

This company provides home boxing equipment, motion-tracking sensors and an on-demand workout platform for fitness enthusiasts and individuals training at home.

FitXR

This company develops virtual reality fitness applications and subscription services for consumers looking to exercise using immersive technology and gaming hardware.

Peloton

This company develops internet-connected exercise equipment and streaming fitness classes for home and commercial users.