Investor
Ocado Retail (Ocado Roots)
Hatfield · United Kingdom
A community and support programme for micro and small challenger brands entering the UK grocery market through Ocado Retail.
Stage
Pre-seed–Seed
Sectors
2 sectors
Cheque
Not confirmed
Invests in
United Kingdom
Sectors
About
Ocado Roots is a community for challenger brands and is designed to support new brands starting their journey into retail. The programme enables suppliers to scale by leveraging benefits to drive growth and reach more customers. Members gain access to financial and commercial support, along with data resources and networking opportunities. Success is defined by brands utilizing acquired knowledge and insights to penetrate the broader UK grocery market following an initial exclusivity period.
How to approach
Brands must first gain a listing within their category in their own right to be invited; they must be a micro or small business and agree to six months of exclusivity.