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Investor

Purina Accelerator Lab

Vevey · Switzerland

Purina Accelerator Lab focuses on pet tech and pet care startups, providing equity-free project funding and potential follow-on investment.

Stage

Seed–Series A

Sectors

3 sectors

Cheque

Up to €52k

Invests in

5 countries

Sectors

Fitness & NutritionDigital HealthConsumer

Invests in

EuropeAsia-PacificAfricaLatin AmericaMiddle East and North Africa

About

The lab connects with disruptive pet tech and pet care startups to enrich animal lives. It facilitates a value exchange project with Purina experts to prove concepts within twenty weeks. This programme offers non-dilutive funding to achieve predetermined performance indicators. Participants gain visibility with senior management and potentially secure further investment upon completion. The initiative aims to drive business growth by combining corporate expertise with startup agility.

How to approach

Apply for the accelerator programme during the annual open application window via the website.

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