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Investor

True Global

London · United Kingdom

Specialist investment and advisory firm focused on consumer and retail sectors through venture capital, private equity, and public equities.

Stage

Pre-seed–Seed

Sectors

8 sectors

Cheque

10m– 150m

Invests in

4 countries

Sectors

FintechB2B SaaSDigital HealthFitness & NutritionEducationConsumerFood & AgritechLogistics

Invests in

United KingdomEuropeUnited StatesNordics

About

True is a consumer and retail sector-specialist investment and advisory firm. The firm takes a holistic approach to building and connecting consumer brands and enabling technologies. Its four teams work with a vast network to build powerful connections between businesses. The model fosters collaboration, generates unique perspectives and creates new opportunities. They back mission-driven entrepreneurs who are building the next generation of technology companies within Consumer & Retail.

How to approach

Venture capital applicants can submit proposals through a dedicated pitch portal.

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